As the creator economy continues to grow, so do brand deals. But brand deals are different today than they were 5 years ago. How have they changed? What do brands look for now that's different than what they were looking for 5 years ago? Has the opportunity for creators to make money with brand deals grown with time or declined because of more competition?
Today D'Laina and I talk with Jonathan Katz, a YouTube lawyer in this industry who sees a lot of these deals coming across his desk all the time. He shares his perspective on how the state of brand deals on YouTube has evolved over the past 5 years to what it looks like now for us today.
CHAPTERS
0:00 | Intro
0:49 | Welcome to the Podcast!
3:52 | Meet Jonathan and D'Laina
10:03 | How brand deals have been changing
18:30 | Who is getting brand deals?
25:46 | What are brands looking for?
31:14 | How many creators keep brand deals as part of their business strategy?
37:11 | How many brand deals should creators be doing?
39:45 | How are brands and creators finding each other?
42:28 | Is there more or less opportunity for creators to do brand deals?
48:35 | Power Tip ⚡️
CONNECT WITH JONATHAN KATZ:
Website: https://jskatz.com
Email: jonathan@jskatz.com
LEAVE A VOICE MESSAGE: Have comments, reactions, questions, a YouTube tip to share, or just want to say hi? Leave a voice message for us and we may use it in an upcoming podcast episode. https://www.speakpipe.com/videocreators
LOVE VIDEO CREATORS AND WANT TO GROW ON YOUTUBE? HERE ARE SOME NEXT STEPS!
1) SUBSCRIBE to learn how to grow your YouTube channel!
https://www.youtube.com/channel/UCcB3bcWy0_QK7uPQvTD0LwQ?sub_confirmation=1
2) FREE GUIDE: "The Secret to Building your YouTube Audience"
https://videocreators.com/the-secret-to-building-your-youtube-audience/
3) BECOME A MEMBER: Access special community perks on our channel and support our trainings by clicking that Join button! Or, click here: https://www.youtube.com/channel/UCcB3bcWy0_QK7uPQvTD0LwQ/join
4) LET'S CONNECT!
-- https://www.facebook.com/videocreators
-- https://twitter.com/timschmoyer
-- https://instagram.com/timschmoyer
-- https://instagram.com/videocreators
5) SUBSCRIBE TO THE VIDEO CREATORS PODCAST
- iTunes: http://go.vcreators.co/vcTViTunes
- Soundcloud: http://go.vcreators.co/vcTVSoundCloud
- Stitcher: http://go.vcreators.co/vcTVStitcher
- Google Play: http://go.vcreators.co/vcTVGooglePlay
- Spotify: https://go.vcreators.co/vcTVSpotify
6) LET'S REVIEW YOUR CHANNEL: Book a private one-on-one YouTube channel consultation with Tim or someone on his team: https://videocreators.com/youtube-certified-consultant/