The global Digital Incubation Unit (DIU) develops digital business models and establishes
corporate ventures for BASF’s Coatings division. The Digital Incubation Unit is represented at
two sites: Münster, Germany, and Shanghai, China. Be it the digital hub near the port in
Münster or the co-working space in downtown Shanghai, both sites are located in a protected
space, giving the teams the independence they need to act as effective incubators. This
creates an environment that promotes a dynamic, creative, agile approach.
The unit focuses on the fascinating interplay between the challenges of the automotive and
surface treatment industry and the opportunities offered by digital trends. The goal of the Digital
Incubation Unit is to address pain points with digital solutions – not least by examining potential
business sectors of the future. Its mission is to be proactive in shaping the today and tomorrow
of BASF Coatings with disruptive digital solutions.
Internal
For more information please visit: www.basf-coatings.com/diu