The global Digital Incubation Unit (DIU) develops digital business models and establishes
corporate ventures for BASF’s Coatings division. The Digital Incubation Unit is represented at
two sites: Münster, Germany, and Shanghai, China.
The unit focuses on the fascinating interplay between the challenges of the automotive and
surface treatment industry and the opportunities offered by digital trends. The goal of the Digital
Incubation Unit is to address pain points with digital solutions – not least by examining potential
business sectors of the future. Its mission is to be proactive in shaping the today and tomorrow
of BASF Coatings with disruptive digital solutions.
The Digital Incubation Unit of BASF´s Coatings’ division combines the best of both worlds: the
exploratory, agile mindset of a startup with the expertise and network of a global corporation.
Internal
In a protected space, the Digital Incubation Unit validates ideas for digital business models
based on Lean Startup and Design Thinking principles, in short innovation cycles.
For more information please visit:
https://www.basf-coatings.com/diu