If you want your viewers on YouTube to take action because of content they watched from you, it will only happen because you elicit an emotion from your viewer. The bigger, the deeper the emotion, the bigger action they'll take.
In this episode we talk about this on a brand level - getting someone to subscribe and watch more -- but also on a specific level that you can use in each video if you want.
A few months ago I heard Tamsen Webster speak at a conference about this topic and thought, "I need to get her on a podcast episode to talk more about this. This is fantastic and so helpful."
Tamsen is a message strategist, speaker and author and, thankfully, she agreed to be interviewed for our podcast!
CHAPTERS
0:00 Intro
2:20 - Backstory
4:00 - The Logic of Emotion
7:08 - Who is Tamsen & What is a Message Strategist
9:56 - Figuring out the why behind your how
12:24 - Your Minimal Viable Message
23:39 - Yeah, but this doesn’t apply to my channel
31:16 - How to use it
36:32 - Story Structure creates Emotion
44:38 - Finding Your People
55:00 - Power Tip
LINKS MENTIONED IN THIS EPISODE
- Find out more about Tamsen on her website here: https://tamsenwebster.com/
- Check out Tamsen's book, "Find Your Red Thread: Make Your Big Ideas Irresistible." https://amzn.to/3mNUx0f (affiliate)
JOIN THE POD SQUAD AFTER-PARTY IN VOLLEY: We love answering questions, hearing your feedback, and discussing each podcast episode with you and hundreds of other creators in our video chat Volley space. Join us here: https://videocreators.com/podsquad
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WANT MORE YOUTUBE GROWTH STRATEGY FOR YOUR BUSINESS? HERE ARE SOME NEXT STEPS!
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2) SUBSCRIBE TO THE VIDEO CREATORS PODCAST for more in-depth YouTube strategy.
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-- Tim's LinkedIn: https://www.linkedin.com/in/timschmoyer/
3) DOWNLOAD THIS FREE YOUTUBE STRATEGY GUIDE: "The Secret to Building your YouTube Audience"
https://videocreators.com/the-secret-to-building-your-youtube-audience/
4) SCHEDULE A YOUTUBE CONSULTATION so we can give you feedback and plan a YouTube growth strategy for your channel: https://videocreators.com/consulting