Julia White, Chief Marketing and Solutions Officer and SAP Executive Board Member, demonstrates how to engage with customers in a personalized way across multiple touch points. It all starts with unified data. SAP Customer Data Platform elevates the customer experience, provides a 360 degree view, and enables companies to earn customer trust. SAP Customer Data Platform Dashboard brings together financial and manufacturing ERP data with data from customer experience systems, offering visibility into all aspects of the journey from marketing campaign to product inventory to manufacturing costs. IT is powered by SAP Data Warehouse Cloud, which goes beyond traditional data warehousing to provide a multi-cloud, multisource business semantic service for enterprise analytics and planning. So, where do you start?
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0:51 SAP Customer Data Platform provide 360 degree view
1:11 SAP Customer Data Platform Demo
1:48 Product dashboard - brings together financial and manufacturing ERP data
3:02 How to engage with customers in a personalized way
4:27 Getting access to integrated data is a game changer
4:54 Team Liquid e-sport
Customer experience is the battleground where relationships are won or lost. You need real-time insights across all touchpoints to win on customer engagements. This requires true understanding of who your customers really are.
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