Adventure tourism can be best defined by what it isn’t. Packaged vacations in notable cities and resorts, cruises, popular seaside destinations, and all places with crowds of people are the opposite of adventure travel which embraces nature and physical activity.
In this video we talk about how the pandemic skyrocketed the adventure travel trend.
00:00 Intro
01:59 Main adventure traveler personas
03:26 Todays market changes with adventure travel
05:06 Success stories of adventure travel business and trends
Sources:
[1] https://www.nps.gov/aboutus/visitation-numbers.htm
[2] https://www.worldometers.info/coronavirus/country/us/
[3] https://www.valuepenguin.com/national-parks-study
[4] https://cdn-research.adventuretravel.biz/research/5bbf8fc27ce618.09775736/Attracting-and-Serving-the-US-Adventure-Traveler.pdf
[5] https://www.europ-assistance.ch/holiday_barometer_2019.pdf
[6] https://www.cbi.eu/market-information/tourism/adventure-tourism/adventure-tourism/market-potential
[7] https://runrepeat.com/hiking-never-more-popular
[8] https://www.businessinsider.nl/rv-rental-platform-outdoorsy-says-it-will-hit-1-billion-in-sales-next-month-after-seeing-explosive-growth-during-the-pandemic/
[9] https://www.roamly.com/
[10] https://www.businesswire.com/news/home/20220511005006/en/Jay-Z-Backed-Hipcamp-Launches-in-UK-Acquires-Cool-Camping
[11] https://www.prnewswire.com/news-releases/campspot-hits-record-growth-year-in-2022-surpassing-1-billion-in-gross-bookings-301557573.html
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Music in video by EpidemicSound (www.epidemicsound.com)