Body odor is natural, but it’s not exactly welcome… Thankfully, we have all kinds of deodorants and antiperspirants to help eliminate the stink. But believe it or not, there was a time when people weren’t so ready to accept these solutions. In fact, it took a pretty savage marketing campaign to convince us we had a problem at all.
Further reading:
Smithsonian
https://www.smithsonianmag.com/history/how-advertisers-convinced-americans-they-smelled-bad-12552404/
Bustle
https://www.bustle.com/p/the-super-sneaky-history-of-how-advertisers-convinced-you-to-buy-deodorant-31270
Slate
https://slate.com/human-interest/2019/06/rise-of-all-natural-deodorants-not-necessary-sweating-antiperspirant.html
Live Science
https://www.livescience.com/26351-no-smell-gene-wear-deodorant.html
Science History
https://www.sciencehistory.org/distillations/podcast/the-smell-of-shame
Business Insider
https://www.businessinsider.com/science-on-antiperspirant-deodorants-health-effects-2016-2
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