Back in the day if you did mail order for your printing rather than taking it to the local processing lab. The insentive was a free film. So there was always a reason to go back. I was never a fan of the "Free Film" until one day I saw the resunts of a friend with this film. They were fantastic and I did use this film a number of times. But I did have a fixation with Fuji NPS 160 which I now regret.